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Veterans make the ultimate sacrifice; their lives forever altered by selfless acts of service. So much so that even in the face of struggle, they often prioritize helping others before helping themselves. In partnership with the Ad Council, "The Question" aims to prompt a sea change in the Veteran mental health community.

Directed by Kathryn Bigelow  --  Edited by Mikkel Nielsen

Real Veterans sharing in a moment of clarity.

The campaign generated 279,772,000 digital impressions
and 3,033,000 broadcast impressions in the first week.



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