Mike's Hard Lemonade -- 1999

This summer, Mike's Hard is turning 21 for the first & only time. And what better way to celebrate the big b-day than to take it back to one of the most pivotal years in human history...1999. Flashback to culture defining ephemera such as--but not limited to--frosted tips, annoying pop-ups, Furbys and bling-bling.

While you're at it, don't forget to party like the world is about to end at midnight... literally.


Directed by Kris Mercado.

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Following the release of our spots, we transformed mikeshard.com into a pixel paradise, reminiscent of the early days of web. The site was outfitted with crunchy GIFS, old school playlists that could be listened to on a digital CD player, and plenty of pop-ups to go around.