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One of the largest equity barriers in America is housing.
This past year, the National Association of Realtors refocused their messaging to approach equality openly
and honestly, and with swift accountability.
We started from the ground up, creating symbols and a palette representative of housing's marginalized communities.
These would become the pillars of the The Fight for Fair.
This visual language was carried through a full-scale
campaign spanning digital, TV, OOH and spreads
in some of the countries largest publications.
In tandem with the Fair Housing Act of 1968, we called upon 1.4 million realtors to be agents of change. The Fight for Fair became a national campaign centered around inclusivity and equal housing rights.
We partnered with Noma Bar to create an illustrated
PSA solidifying our stance on equal housing rights.
The final frames directed viewers to report
instances of unfair housing practices to HUD.
The look we developed in the PSA was brought to life
through print & unique placements that spoke to the public.
The campaign mobilized 1.4 million Realtors as a force for good
in the fight for fair housing, in turn holding the Realtor
name to a higher standard.
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