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One of the largest equity barriers in America is access to housing. "The Fight For Fair" campaign organized the National Association of Realtors and refocused their messaging to approach housing equality openly and honestly, and with swift accountability.
We started from the ground up, creating symbols and a palette representative of housing's marginalized communities. These would become the pillars of the The Fight for Fair.
This visual language was carried through a full-scale campaign spanning digital, TV,
OOH and spreads in some of the countries largest publications.
In tandem with the Fair Housing Act of 1968, we called upon 1.4 million realtors to be agents of change. The Fight for Fair became a national campaign centered around inclusivity and equal housing rights.
We partnered with Noma Bar to create an illustrated PSA solidifying our stance
on equal housing rights. The final frames directed viewers and Realtors alike to
report instances of unfair housing practices to HUD.
The look we developed in the film was brought to life
through print & unique placements that spoke to the public.
The campaign mobilized 1.4 million Realtors as a force for good in the
fight for fair housing, in turn holding the Realtor name to a higher standard.
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